Stock Car Racing in Canada is an ever increasing spectator sport with a broad appeal among a variety of demographics. Gone are the days of a stereotypical “car buff” image, stock car racing in Canada has benefited from the mass appeal of NASCAR in the United States and other various forms of racing. The fan base is wide and vast, and appeals to a varied audience.

Although sponsorship opportunities exist within many sports venues, Stock Car Racing enjoys one of the highest percentages of “brand Loyalty” for fans. Additionally fans respond that, “team sponsorship encourages them to try the company’s product or service.

RKR Motorsports Inc., has a consistent record of providing high value for fans and sponsors. As a track points leader and placement finisher, Car #52 is a fan favorite and contender. With its dedicated ownership and crew, RKR Motorsports Inc. has made a clear investment in racing and ensures excellent value for its sponsors.

The benefits of sponsorship include a viewing audience with a high brand loyalty; association with a professional race team that is positioned for consistent high finishes and visibility within the sport; and a unique branding opportunity which can help create a foot-hold ahead of competitors’ strategies.

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